07-19-22, 03:40 PM | |
Join Date: May 2004
Location: Modify City, State of Fierce
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I remember getting an email from Body groove selling smoothie stuff...
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Don't just work hard, work smart....Pat Head Summitt Never give up on your body!-- Miranda Esmonde-White Word/Guiding Principle for 2024: Embrace: embrace my faith, my family, my friends, myself, the process, the progress, the hard work, the strength program I choose, the recovery methods and rest I need, my life, the good times, and the memories of good people. |
07-20-22, 10:09 AM | |
Join Date: Apr 2009
Location: Ohio
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I actually teach media literacy and one of the things I tell my students is we must be critical of all media, because it's basically advertising, even when we think it's not. It's fine if you want to be advertised to--I sometimes really love finding something cool via an ad--but you have to be realistic about its claims and gentle with yourself if your results vary.
With fitness media personalities, yes, most of what they do is trying to sell us something, even if it's just so that we buy their DVDs, sign up for their classes, subscribe to their YT or TikTok or IG or whatever (because they do get money there, too, through advertising/views and spon con and stuff), and that at the end of the day we're all trying to make a living. It doesn't mean all of the things they're hawking are "bad" or don't work, and with people who are used to earning most of their money via hard copies of VHS or DVDs and people aren't buying those as much, it can be really tough to figure out what the marketplace even looks like anymore. Personally, this is why I really like Jessica Smith more and more; she's got a very, very solid YT channel but also still releases physical DVDs, and I don't see her selling anything we might call snake oil. Her workouts are also gentle, scalable, and accessible. I think she's really figured out what works for her for now.
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peace.tranquility.calmness.serenity |
07-20-22, 10:11 AM | |
VF Supporter
Join Date: Feb 2003
Location: Duluth, MN/Superior, WI
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It doesn't bother me that they are always selling something - I mean, that IS how they make their living. I get a hell of a lot of content for free, so I try to remember that when I'm getting sales pitches.
I do wish that it didn't erode my trust though. I mean, really it shouldn't, but there's that nagging "Well...they're just trying to sell you something" feeling that I can't quite shake. I have ZERO problem paying for information, content, etc that is legitimate and trustworthy. I just hate having to worry about snake oil sales pitches. I listen to several podcasts that I really want to trust, and I feel pretty confident about the hosts and their knowledge - but as their sponsors grow, there's more an more advice they are giving and product recommendations they are giving that I just don't know if it's what they REALLY support or not.
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Sassy "The only difference between the saint and the sinner is that every saint has a past and every sinner has a future." ~~~Oscar Wilde |
07-20-22, 12:17 PM | ||
Join Date: Apr 2009
Location: Ohio
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Quote:
In the very early days of television, sponsors produced the shows and had the stars of the show do the commercial segments, producing a similar effect. As part of the quiz show scandals of the 1950s, this practice was mostly done away with because it demonstrated a conflict of interest. I guess podcasting remains such a new medium, largely unregulated, that lets this kind of thing continue. At least on some social media platforms, you now have to tag certain posts and partnerships as "#ad" or "#sponcon" so at least the audience knows that this is not as authentic of a post as the influencer's regular feed.
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peace.tranquility.calmness.serenity |
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07-20-22, 12:22 PM | ||
Join Date: May 2004
Location: Modify City, State of Fierce
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Quote:
There's a pet YouTuber that's so glossy like that I quit watching
__________________
Don't just work hard, work smart....Pat Head Summitt Never give up on your body!-- Miranda Esmonde-White Word/Guiding Principle for 2024: Embrace: embrace my faith, my family, my friends, myself, the process, the progress, the hard work, the strength program I choose, the recovery methods and rest I need, my life, the good times, and the memories of good people. |
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fitness industry, fitness instructors |
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