I"m sorry to hear their business has been so negatively impacted by COVID, as I think there is significant value in the method.
If they could use a cash infusion, how about a promotion for slight discount on a 12 month subscription, since they'd get the cash on the front end? I see you are going to ask about a 12 month subscription, Jackie. If it helps them keep their business running so they can continue to keep us from becoming a bunch of stiff old geezers, I could certainly budget for a subscription .
I don't know how much technology would be required for them to sell downloads, but just from the comments here, I think they'd have a ready market for those, as well.
Please keep us posted, Jackie.