Quote:
Michael Fishman, who has advised consumer health businesses for the past 25 years, echoes: "Fitness can be had by anybody for free. The money really is about experience."
|
I think this explains it. I know when I took classes in DC, that was what it was for. It was belly dance classes, but still I was going for an experience more than the training. (I was never planning on becoming a belly dancer or anything.) I also took Pilates class but for health - it was the first step forward when my back injury was acute. I paid $15/class for Pilates ($60/month) and my friends...who watched me suffer, and then improve, thought it was excessive. Years later, I paid $12/class with a punch card for Callanetics, but I paid another $12/class in round-trip gas into Portland, but it was worth all the time and money, as I had moved to a really stressful job, so I got so much more than just fitness getting out to that class. People I know thought it was crazy, but I would have gone crazy not doing it.
So, I do think while I'm not going to pay thousands of dollars/month for fitness classes, we all decide what is worth it to us.
He goes on to say:
Quote:
Gyms have "a lot of lone rangers and people who want to be left alone." But the new boutique boom is the exact opposite. Fishman says it draws upon the appeal that practices like yoga have banked on for years, "a spiritual and tribal aspect, people gathering around a methodology."
|
I think this is true. It also explains why we can't comprehend it. Here at VF we are a tribe that workouts out at home.