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Old 07-23-12, 05:57 PM  
patrice
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Join Date: Nov 2001
Location: Valparaiso, IN
This was posted on the link:


"Your reward? Besides Express Results, you will find that consistency is a habit that you CAN make happen for yourself. And, best of all, your success might be highlighted in an upcoming re-edit of The FIRM Express infomercial. We’ll fly selected participants to NYC for a fun-filled FIRM infomercial production!*"

So they are re-editing the informercial.

Patrice
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Old 07-23-12, 07:44 PM  
anetta
 
Join Date: Sep 2004
Thanks, Patrice

Anita
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Old 07-23-12, 08:27 PM  
Nancy511
 
Join Date: Feb 2007
Check out the website, they are selling the Fanny Lifter as the Transfirmer and including Allie's cardio sculpt as a "freebie" for $59.99....what's up with that?
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Old 07-23-12, 10:40 PM  
princess76
 
Join Date: Aug 2004
Location: Northern California
Thumbs up

Quote:
Originally Posted by juberann View Post
But aren't all the FIRM success stories the results gotten from the previous system? I mean, the FIRM Express stories didn't happen with these women using the FE but rather the TranFIRMation system and everything before that. Hope I am making sense. I don't think it's right but I feel they get by with it because these people have used the brand the FIRM to achieve their results, the FIRM isn't just one system, it's a brand name.

So I am thinking a new system may be in the works because they are wanting the most recent success stories
I agree. That would be great! I want more workouts with Allie, Rebekah, Jen, and Allison!
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Old 07-24-12, 05:49 AM  
firmaniac
 
Join Date: Jun 2010
Location: A back road in Oregon
Quote:
Originally Posted by Nancy511 View Post
Check out the website, they are selling the Fanny Lifter as the Transfirmer and including Allie's cardio sculpt as a "freebie" for $59.99....what's up with that?
I understood the renaming had to do with the Fanny Lifter name being copyrighted under the previous ownership. The "name",not the gadget,belongs to another entity now. So Gaiam/FIRM rebranded TFirmer name onto the gadget.
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Old 07-24-12, 06:48 AM  
Carol K
 
Join Date: Nov 2001
Location: Chicago, IL
Before the Fanny Lifter disappeared from the Firm Store for awhile, they were selling it under the name "Body Trainer". Makes more sense than calling it by a name used for a completely different piece of equipment.
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Old 07-24-12, 06:57 AM  
summer breeze
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Join Date: Aug 2005
Quote:
Originally Posted by patrice View Post
This was posted on the link:


"Your reward? Besides Express Results, you will find that consistency is a habit that you CAN make happen for yourself. And, best of all, your success might be highlighted in an upcoming re-edit of The FIRM Express infomercial. We’ll fly selected participants to NYC for a fun-filled FIRM infomercial production!*"

So they are re-editing the informercial.

Patrice
Mystery solved! Thanks, Patrice. I didn't read it thoroughly. My wishful thinking for a new system clouded my mind.
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Old 07-24-12, 08:04 PM  
vron30075
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Location: Atlanta
I can't believe the Firm is still going after all these years.
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Old 07-24-12, 08:50 PM  
mamaste
 
Join Date: May 2008
Quote:
Originally Posted by juberann View Post
But aren't all the FIRM success stories the results gotten from the previous system? I mean, the FIRM Express stories didn't happen with these women using the FE but rather the TranFIRMation system and everything before that. Hope I am making sense. I don't think it's right but I feel they get by with it because these people have used the brand the FIRM to achieve their results, the FIRM isn't just one system, it's a brand name.

So I am thinking a new system may be in the works because they are wanting the most recent success stories
They can't really use those kinds of success stories anymore. They have to use the program being advertised if they are going to promote specific results.

Quote:
Originally Posted by firmaniac View Post
I understood the renaming had to do with the Fanny Lifter name being copyrighted under the previous ownership. The "name",not the gadget,belongs to another entity now. So Gaiam/FIRM rebranded TFirmer name onto the gadget.
They're just being cheap. Gaiam got the copyrights when they took over the company.
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Old 07-25-12, 05:39 PM  
Arielle96
 
Join Date: May 2004
Location: Southern California
nevermind...
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