07-24-12, 05:49 AM | |
Join Date: Jun 2010
Location: A back road in Oregon
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I understood the renaming had to do with the Fanny Lifter name being copyrighted under the previous ownership. The "name",not the gadget,belongs to another entity now. So Gaiam/FIRM rebranded TFirmer name onto the gadget.
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Julie DISCLOSURES DETAILED IN MY PROFILE Murder at The FIRM: legalgraffitigreetings.wordpress.com Please visit 'The FIRM Ephemera Scrapbook' on facebook for a visual history of The FIRM |
07-24-12, 06:48 AM | |
Join Date: Nov 2001
Location: Chicago, IL
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Before the Fanny Lifter disappeared from the Firm Store for awhile, they were selling it under the name "Body Trainer". Makes more sense than calling it by a name used for a completely different piece of equipment.
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Carol |
07-24-12, 06:57 AM | ||
VF Supporter
Join Date: Aug 2005
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07-24-12, 08:50 PM | ||
Join Date: May 2008
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Quote:
They're just being cheap. Gaiam got the copyrights when they took over the company.
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firm, firm express, infomercial |
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