07-26-19, 02:25 PM | |
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Join Date: Feb 2002
Location: PalmTreeVille
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Where have all the FIRM instructors gone? FitnessFavorites.com is now managed by Anna's son.
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~jeannine Miyagi: Wax on, right hand. Wax off, left hand. Wax on, wax off. Breathe in through nose, out the mouth. Wax on, wax off. Don't forget to breathe, very important. [walks away, still making circular motions with hands] ~ Pat Morita, The Karate Kid, 1984 disclosure: in the years 2002-2004 i had a professional relationship with a distributor of fitness videos; see profile. |
07-28-19, 08:21 AM | |
Join Date: Nov 2001
Location: Chicago, IL
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Gaiam decided to stop making FIRM videos in 2015 (or probably before that, but we weren't informed until 2015). However, Gaiam still kept the rights to the FIRM name and Emily had to change the name of the FIRM studio to The Flex. In 2016 - 2018, Emily with Rebekah, Alison, Allie and Kelly Branning, produced streaming workouts called BeMax, which were first available on the TrainerPass web site and then were moved to FitFusion. They are still available there. In October 2018, Emily announced that there would be no new BeMax workouts in the future. I don't know when, but at some point, Emily had sold the building housing the Flex studio to a dance company, but continued to lease it from them. This year that company decided not to renew Emily's lease.
Former FIRM/Flex instructor Amanda Gantt (appears in one or more Wave workouts) and her husband Delph Gantt opened a new studio under the Flex name. They did not purchase Emily's business, but did purchase some of the equipment. The grand opening is on August 3. Amanda says she wants to make online streaming workouts in the future, but it depends on the success of the studio. The studio web site is www.theflexsc.com.
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