10-15-04, 02:34 PM | |
VF Supporter
Join Date: Oct 2002
Location: Connecticut
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Hmmm...I don't know. Maybe it's not that the advanced market is really shrinking, it's that the beginner market is growing. And in order to turn a buck, an instructor needs to sell a lot of videos...and beginners are buying more of the mass produced ones.
However, it seems to me that Beachbody is producing more and more advanced programs. P90, then they did P90x. Slim in 6, then Slim Series. Yoga Booty Ballet and then the advanced set....so they're seeing a need for more advanced workouts. |
10-15-04, 02:37 PM | |
VF Supporter
Join Date: Nov 2001
Location: Upstate, NY
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When we've spoken directly to the various instructors at fitness conferences....a lot of them seem to feel that the majority of their market does NOT fit the profile of your average VFer. They target their videos to the beginner market or to instructors that want some new choreo for their own classes (presumably, beginner level choreo). And if witnessing how well (not) a lot these instructors pick up choreo while we've attended live conference classes is any indication of how well they "take" to complex choreo, then I'm sure they really are better off marketing their videos to the beginner crowd (ok, I know, not a nice thing to say, but it's an accurate statement nonetheless ).
Sigh, but there's part of me that's always felt this philosophy somehow does NOT ring true. I guess that would be the part of me that thinks all the Christi's, Cathe's, and Kari's of the world should not dumb-down their workouts, but should instead make them even more complex to satisfy the VF craving for ever more interesting choreo . Sigh, but that approach won't necessarily put dinner on their table....
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Deanna vidiot for life |
10-15-04, 02:41 PM | |
VF Supporter
Join Date: Sep 2003
Location: Ontario
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I was just thinking the other day that maybe the market for fitness videos isn't as big as we would think. There are almost 7,000 members here at VF. Even if 50% of us were interested in a new advanced video you'd only have (theoretically) 3,000 sales. And that's a high estimate. Things like spinnervals and such are much less popular.
Is the market really growing? Or do we just like to think it is? This reminds me of when I used to hang out at the gymnastics boards. Everyone thought that at some imaginary point in the future the sport would begome hugely popular and we'd get all kinds of great TV coverage. Never happens. Just wishful thinking among fans. So, anyway, the reason why I was thinking about this is because I just got my free Body-B-Fit DVD. She made all these DVD's herself on a very low budget, right? Could this be a new trend? I was reading something about this phenomenon in the music industry - musicians make their own CD's on their home computers, package them up, and sell. New instructors could come onto the market with minimal expense. Advanced workouts could be created for a smaller market without losing money. Anyway, just something to think about.
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Megan |
10-15-04, 02:46 PM | |
VF Supporter
Join Date: Oct 2002
Location: Connecticut
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That is so interesting, Megan. I think that you're probably right. I wouldn't mind slightly lower production values in favor of a tougher workout. However, I would draw the line somewhere....not sure where! LOL! Perhaps as video technology improves, some 12 year old will be able to shoot it on a digital camera and email it to us!
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10-15-04, 02:54 PM | ||
Join Date: Sep 2002
Location: Wichita, KS
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10-15-04, 03:53 PM | |
VF Supporter
Join Date: Nov 2001
Location: Utah
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I'm also wondering if we just have more choices now than before. When Kari first made Sweat Express, I didn't know about CIAs and other advanced complex workouts. Now, Christy just mailed her DVDs. Rob has new ones too. And Seasun and Patrick are having pre-sales. With production costs, I don't really see them making a lot of money back.
So maybe Wendilee's plan is the wave of the future. Helen |
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