Barre studio craze waning????

[Dabbadooey]

A Pure Barre studio near me recently closed, and two Barre3's near me have reduced the number of classes being offered. Is this a trend?

[beyond.omega]

I think it is still popular and hasn't crested yet, but I have thought the market was over saturated for a while.

[Dabbadooey]

Originally Posted by beyond.omega

I think it is still popular and hasn't crested yet, but I have thought the market was over saturated for a while.

Barre3 has nearly priced themselves out of the market. They don't even offer their reduced rate on your first three classes anymore.

[beyond.omega]

I can't say anything about pricing - there are so many variables to that including metropolitan area, location within a town, brand, market demand and saturation, etc. But I live in a small town with ni branded studios - just women teaching generic barre classes, and for years there has been more classes available than people signing up for classes. I know a lady who was loyal to her instructor and used to pull downs signs advertising other barre classes. Its a small town, and things can be kind of stupid sometimes.

[Nuggie's Auntie]

The market is definitely saturated! I know Orange Theory is giving barre a run for it's money. Of course, they are totally different types of workouts, but people can only do so much exercise, so even if you're doing both (as I know a number of people do), it can affect a studio's bottom line.

[Exercise Diva]

Originally Posted by Dabbadooey

Barre3 has nearly priced themselves out of the market. They don't even offer their reduced rate on your first three classes anymore.

They're going to be pricing themselves out of the online market too unless they up they're game by providing longer workouts. Too expensive for add-on workouts, which I consider their 30-minute workouts to be.